What type of value may consumers be interested in if they are looking for the potential rate of return?

Consumers interested in the potential rate of return are primarily focused on investment value. This type of value reflects the expected future returns from a property, taking into account its income-generating potential. When assessing investment value, factors such as rental income, expenses, and overall market conditions are analyzed to determine how well the investment might perform over time.

Investment value specifically addresses the financial aspect of owning a property, appealing to investors who are looking to make informed decisions based on anticipated profitability. This contrasts with other types of value, such as assessed value, which is primarily used for taxation purposes, and insured value, which relates to the property's worth for insurance coverage. Value in use is concerned with the utility and personal value of the property to the user, rather than its value as an investment. Thus, investment value aligns directly with the goal of maximizing returns, making it the correct focus for consumers evaluating potential rates of return on their investments.